Posted by Behavioural Insights Unit on Friday May 31st, 2013

During Dr David Halpern's visit to Sydney, he mentioned the work his team was doing on charitable giving.

The UK Behavioural Insights Team in partnership with the Charities Aid Foundation have just released their paper showing how insights from the behavioural sciences can help charities to increase donations.

As well as setting out key insights from the academic literature, the paper reveals the results from 5 randomised controlled trials conducted with a range of large organisations that show how charitable donations have been increased in practice.

Have a read! (PDF)

Look out for an entry from Dr Rory Gallagher touching on the paper and other BI information soon! 


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