Posted by on Friday February 7th, 2014


Earlier this week, my UK team created a mutual joint venture, in partnership with the Cabinet Office and Nesta (the UK’s leading innovation charity). After three and a half years based in Number 10 and the Cabinet Office, we have 'spun out' of government and set up as a social purpose company.

Many things will stay the same – the Cabinet Office will remain the team’s principal client and much of our work will still be with the UK’s central government departments. However, the move will give us greater freedom and flexibility to develop our growing portfolio of work across the UK public, private and charitable sectors, as well as internationally. 

Nesta is a good fit for us, given their strong background in innovation, research, experimental methods, and growing social enterprises. And the move also fits with the UK government’s push to drive new government commercial models, including the growth of mutuals.  

It is a very exciting time for the team, and for me personally, and I think it reflects the growing interest in the application of behavioural insights to public policy in the UK and overseas.  

For more information, please see the website.

If you have any questions on this, you can also email me at:

And in case of interest, here’s a couple of examples of the media coverage: 

'Nudge Unit' Sold Off to Charity and Employees - BBC News 

Government's Behaviour Insight Team to become a Mutual and Sell Services - The Guardian




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