Lessons in practical applications of BI from the health domain.
In March 2013, the UK Government established the What Works Network, to embed the use of robust evidence in the development of local and national policy making. The Network aims to inform policy decisions and professional practice by showcasing evidence on programs in health, education, early intervention, wellbeing, local growth, and crime.
We started working with the Behavioural Insights Unit (BIU) to increase the compliance effectiveness with respect to our fines, tax and debt recovery businesses. We conducted various trials to robustly understand the value of BI, one of which was for our land tax legal notices. Here are the details of the trial.
“We are already seeing some impressive results emerge from governments’ use of behavioural insights in public policy. In areas as diverse as organ donor registration and tax payments, simple changes in the way choices are presented to people have been shown to have a significant impact on the way they behave.
There has been a lot of research in to the way that BI can improve policies, service delivery and government interactions with customers; however, a recent report by the Mowat Centre at the University of Toronto has looked at how BI can be turned inward – on the public service itself.
Drawing on cutting edge research from behavioural science, Sendhil Mullainathan and Eldar Shafir argue in their new book, ‘Scarcity: Why having too little means so much’, that poverty impacts on poor people’s ability to make decisions.
In recent years, government has produced some innovative campaigns aimed at behaviour change, many of which have been especially successful at harnessing the power of social media.
Designed with the customer in mind and launched in July this year, Service NSW is providing customer service improvements across NSW. Service NSW Deputy CEO Steve Griffin explains the concept behind Service NSW and how it is listening to customers and adapting services.
The HC Coombs Policy Forum held in Canberra on 23 November 2015 featured a range of international and local speaking sharing their experiences and ideas for applying behavioural insights to public policy.