Our people


As Director, Alex has carriage of the overall strategic direction of BIU. He has previously worked for the UK and NSW governments in a number of roles, including at the Prime Minister's Strategy Unit, in corporate planning and performance, environmental strategy, renewable energy policy, freedom of information, horizon scanning and future science policy. 


Cindy oversees projects in the Education, Diversity, Health, Justice and Transport portfolios. Prior to joining BIU, Cindy was an economist with the Department of Foreign Affairs and Trade; with a focus on emerging economies.


Eva works in the Justice portfolio. She has a background in industrial relations policy and regulation, where she led a number of multi-disciplinary behavioural change initiatives aimed at promoting compliance with workplace laws. In 2016, she partnered with the Behavioural Economics Team of the Australian Government (BETA) to lead a trial focused on building persistent workplace compliance and improving government service delivery.


Jacqualine leads BIU’s health portfolio. She comes from DPC’s Social Policy Group where she worked on major reforms including Reform of Federation, NSW’s Social Housing Strategy and the National Disability Insurance Scheme. She has a consulting background in human services and economics, advising governments and non-government organisations across a range of sectors including family and community services, disability, housing, transport, health and financial services.

Jeanette Deetlefs

Jeanette leads projects related to finance, service delivery and service innovation. Prior to joining, Jeanette consulted to industry on consumer research and customer experience. Jeanette recently completed her PhD in behavioural economics focusing on consumer decision making in superannuation.


Kim leads BIU’s work in the Education cluster and with the Public Service Commission. Kim has a background in organisational psychology and joined the team from the Department of Premier and Cabinet in Western Australia.

Zuleyka Zevallos

Zuleyka works in the Justice portfolio. She has a PhD in sociology and began her career as a lecturer and researcher. She later moved into federal government to work on socio-economic issues, political conflict, and interdisciplinary social modelling. She has also led research and policy programs for state government and non-government organisations in the areas of migration and race; gender and sexuality; education; environmental health and safety; equity, diversity and intersectionality; gender violence; and science, technology and social media.

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Clare joined BIU as part of the DPC Graduate Program. She is working across the justice and health clusters. Prior to joining BIU, Clare worked in international aid and development and has a background in political economy.

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As BIU's Data Analyst, Hui leads on quantitative statistical analysis work and advises on trial design. Hui has a background in organisational psychology and environmental research.

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Jenny is a data analyst working part-time with BIU, tasked with advising on trial design and undertaking data analysis to determine the success of trials. Before she joined BIU Jenny was an academic, researching social policy and drug and alcohol policy in multi-disciplinary teams.

Meghan Ganesh

Meghan recently joined the Behavioural Insights Team having worked across media and advertising procurement and contract management in the Communications and Engagement branch, Department of Premier and Cabinet. Meghan has experience in advisory across a range of industries including corporate travel, learning &development and experimental design and analysis.

Alex Gyani

Alex joined DPC in May 2014 as a secondment from the UK Behavioural Insights Team. He is a Senior Advisor with the UK BIT’s Australian office where he leads the team’s evaluation work. He has worked across numerous policy areas, with an emphasis on health and employment.

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Rory was seconded from the UK Behavioural Insights Team (BIT) to DPC in November 2012 to help set up and run BIU. He is Managing Director of the BIT’s Australian office and now splits his time between that role and his work with BIU. He has worked in a number of areas including health, employment, tax, justice, community services and education.