Posted by Behavioural Insights Unit on Monday August 12th, 2013

We asked the UK Cabinet Office’s Behavioural Insights Team (BIT) for some short video clips setting out the rationale for using behavioural insights (BI) and randomised controlled trials, and specific examples of their application to public policy.  See the videos below for the results!

  • Why BI? Dr David Halpern, the team’s Director, talks briefly about the theory and case for applying behavioural insights to public policy, as well as some practical examples of the different types of work the BIT has been involved in.
  • How can I apply BI? Owain Service, BIT’s Deputy Director, sets out the BIT’s methodology and ‘Test, Learn, Adapt’ approach, and the practical steps needed to run randomised controlled trials (RCTs) in government.
  • BI in practice: Michael Sanders, a BIT economist, discusses the use of both behavioural insights and RCTs to increase charitable giving in the UK through two experiments on workplace and legacy donations.     

Got any questions for the BIT?

If you post a comment below, we will send the top questions to the BIT and publish their answers over the coming months! 

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