Viewing entries posted in February 2015

  • Behavioural Insights and "Moneyball"

    Posted by Antonia Kendall on Wednesday February 25th, 2015

    We really enjoyed reading Jim Guszcza's most recent article on the relationship between behavioural insights and data analytics, featured in Issue 16 of the Deloitte review. Jim presented an early iteration of this paper at BX2014, and has kindly given us an overview of the article.