• Behavioural Insights in Everyday Life

    Posted on Thursday April 18th, 2013

    In the photos section of the website, you will see a bunch of images capturing 'nudges' encountered in everyday life. They include the red and yellow flags at the beach nudging us to swim between the flags and signs to encourage us to put our rubbish in the bin.

    This topic is for members to post stories, images and videos about nudges experienced in everyday life. Comments and questions are welcomed! 

    Relates to photo: We may not realise it, but we are being nudged all the time

  • The Ethics of 'Nudging'

    Posted on Thursday April 18th, 2013

    Psychology and behavioural economics research has been used by the private sector, in particular marketing professionals for decades to sell products, influence commercial decisions and mobilise consumers.

    Thaler and Sunstein, in their book 'Nudge' encourage readers to "nudge for good, not evil". This raises the important question of the ethics of applying behavioural insights.

    This topic is an opportunity for members to discuss the ethical considerations of using behavioural insights. 

  • Randomised Control Trials (RCT) Advice

    Posted on Thursday April 18th, 2013

    Randomised Control Trials (RCTs) are a fundamental part of behavioural insights and are an important tool in developing evidence-based public policy. RCTs are used to identify what works and what doesn't, allowing policy makers to maximise effectiveness.

    If you are considering running an RCT and have any questions, or would like to bounce ideas around a group, this is the discussion topic for you.

    Post away!

    Relates to document: Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials

  • Using 'Affect' and 'Ego' from the MINDSPACE framework

    Posted on Thursday April 18th, 2013

    From the MINDSPACE framework created by UK Cabinet Office / Institute for Government, the use of 'Affect' and 'Ego' are touted as the most difficult triggers to adopt in public policy. Can we think of examples of how these two elements can be applied in the NSW context? 

    Relates to document: Mindspace: Influencing behaviour through public policy